Client : Gamers (launch of a new video game magazine).
Creative Director: Fernando Iyo
Challenge : "Gamers magazine is the bridge between your two worlds"
Line: "LA VIDA DEBERIA SER COMO EN LOS VIDEO JUEGOS" ("Real life should be like in video games")
Campaign: "MERECE UNA VIDA EXTRA" ("He deserves an extra life")
"Not everybody can drive a Ferrari"
"Only one man can not finish with terrorism"
"You only live once"