Position: Saatchi&Saatchi Head Planning
Campaign: Mabe "Equilibrio de los Papeles" ("Man & Woman equality")
Challenge : Mabe is a modern brand for its way of thinking.

Reality Show "Suegras"

Position: Head Marketing Azteca America (Los Angeles)
Campaign: Reality Show "Suegras" launch for Sales media.
Ad Agency: in house (part of the Aza Marketing Team)
Challenge : Stop talking of numbers, start being diferent...

Mexican Red Cross

Position: Strategic Planner at Nazca Saatchi & Saatchi Mexico
Client: Mexican Red Cross
Creative Director: Fernando Iyo
Goals: Silver Lion Cannes Festival, Gold San Sebastian Festival.
Challenge: "Disasters never stop"

Gamers Magazine

Position: Strategic Planner Director Nazca Saatchi & Saatchi Mexico
Client : Gamers (launch of a new video game magazine).
Creative Director: Fernando Iyo

Challenge : "Gamers magazine is the bridge between your two worlds"
Line: "LA VIDA DEBERIA SER COMO EN LOS VIDEO JUEGOS" ("Real life should be like in video games")

Campaign: "MERECE UNA VIDA EXTRA" ("He deserves an extra life")






"Not everybody can drive a Ferrari"



"Only one man can not finish with terrorism"



"You only live once"

Empresas Francesas En Mexico (2003)

Position: Marketing "Out of home" department of EFM (French Companies association in Mexico)
Agency: Nazca Saatchi & Saatchi Mexico (Tony Hidalgo & Jose Arce)
Challenge: Change the perception of the french in Mexico.

Peugeot 206 (2002)

Position: Peugeot Advertising Manager
Agency: BB euro RSCG